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Nik Pasic smoking a Cuban cigar

Like most things in life I am many things to many people

My Story

Born on a late Sunday morning at the tail end of the Summer of ’84 in Belgrade, Serbia to Serbian parents from Novi Grad, Republic of Srpska, now part of Bosnia and Herzegovina, I had a happy childhood. That is until a civil war tore the only country which I knew and truly loved apart. At the age of 11 my family decided to move to Christchurch, New Zealand, where I grew up, studied, partied and in many ways became the man I am today. After graduating and a bit of travel I jumped across the ditch to Melbourne, Australia in 2006 where I’ve lived, worked and loved ever since. Now, I travel the world any chance I get and meet some of the most amazing people just like you.

Belgrade Orange Morning Sky Church

Church of Saint Sava in Serbia’s capital, Belgrade

Blue Sky Cloud and Treeline Reflection over the River Una

Sky reflection over the river Una by Novi Grad

River gondola cruise in summer

The Garden City of Christchurch

Purple Melbourne City on the Yarra River

Melbourne city twilight by the Yarra River.

My Life

Since childhood I have been an entrepreneur at heart with life ambitions of helping others in any way that I can and changing the world for the better. As an optimistic realist I understand that there are two sides to every coin (and every individual), yet I prefer to bring out the best in people, helping me to bring out the best in myself.

As a passionate provocateur with an nearly unhealthy curiosity of just about everything – coupled with an open minded approach to life and a very creative and vocal nature – I get excited easily and tend to fire up those around me. The sheer number of crazy little things which interest and fascinate me are mind-boggling and hopefully I can share the best of the best with you right here.

To say that I like to give back would not be entirely truthful as I have always had a preference to learn, build and create myself and then share that success with others.

My Work

Professionally I obsess and specialize in various fields of digital marketing, website and brand identity design and business development. Graduating with a Bachelor of Commerce majoring in Information Technology and Finance, I then landed my first real job with an online big data company and somehow making a switch into search engine optimization and then again into search engine marketing. Somewhere along the way (and between starting up my own company) I have picked up a variety of useful skills way outside of my fields which help keep my day-to-day work life very interesting and extremely satisfying.

Hard at work on a laptop

Catching some sun and getting work done.

Currently I head up SEO and SEM along with a few other digital bits and pieces over at Balance, a very cool little creative agency I am incredibly happy and proud to call my second home. In my spare time I also like to moonlight as a super hero and do some brand and website design and development along with business consulting on the side.

If you’re interested in working with me, feel free to get in touch via my contacts page or adding me on LinkedIn.

My Site has been live since 2008 and lived through a number of long-gone iterations. Now it acts as my central online hub used in conjunction with my social networking channels to keep in touch with family, friends and fans across the globe as well as a place to share my inspirations, motivations and nuggets of golden hard-learned and hard-earned wisdom with you all.

You are welcome to this glimpse of the real me, my personal interests, insights, musings and life stories. I am passionate about what I like and I like many things, which makes this site easy to relate to no matter what walk of life you come from. So don’t be shy about dropping in a comment every now and again. I’ll do my best to respond to each and every one of you as soon as I can get to it.

While this site might be named after and managed by me, it is really all about you. The content will focus on a range of my personal interest but due to the breadth of topics it is your activity, readership and comments that will dictate the direction I take. After all, I wish to provide you with exactly the kind of help, assistance and advice you are most interested in, so leave your mark and let’s go on this journey together.

Love you all and stay awesome!


Nik Pasic

Nik Pasic circle photo